As indie developers, we are used to having to wear many different hats. However, one of the often forgotten and less enjoyable hats that indie game developers must wear is the “marketing” hat. Nowadays, it is very important that developers post updates about their work early and often to ensure that they are able to build buzz surrounding their projects. With this fact in mind, I thought it would be interesting and meaningful to share my thoughts on using animated gifs for game marketing with others throughout the indie game community.